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Content marketing is a strategy that involves creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience, and ultimately, to drive profitable customer action. The goal of content marketing is to attract and retain customers by consistently creating and curating valuable and relevant content with the intention of changing or enhancing consumer behavior. It is an ongoing process that involves planning, creating, distributing, and measuring the impact of content on a specific target audience. Some examples of content marketing include blog posts, social media posts, videos, podcasts, and newsletters. Do you have any specific questions about content marketing? We have answers for you!