Digital marketing refers to marketing efforts that use the internet and online-based digital technologies, such as desktop computers, mobile phones, and other digital media and platforms, to promote products and services. It includes a range of tactics and strategies, such as email marketing, social media marketing, pay-per-click advertising, affiliate marketing, content marketing, and more. Digital marketing allows businesses to reach and engage with consumers where they spend much of their time: online. It is an effective way to reach a large audience, and it can be cost-effective as well. Do you have any specific questions about digital marketing? We have answers for you!