Digital marketing has established itself as a dominating technique of promotion and brand awareness. The purpose of digital marketing is to make your presence known online and target your audience accordingly. Marketers use various methods of digital marketing such as social media, email marketing, etc. SEO or Search Engine Optimization is the most widely used and popular among all the digital marketing techniques. SEO is all about gaining a higher rank for your website in search engines, so your targeted audience knows about your presence. SEO has two significant parts through which marketers enhance brand image and availability. These two parts are On-page and Off-Page SEO.
On-page SEO refers to the enhancement in user experience. Marketers do it by changing website aesthetics, page loading speed, and taking care of any shortcomings. All these factors combine to give a better user experience that converts them into leads and, ultimately, paying customers. On the other hand, off-page SEO is about gaining endorsement from reputed websites and influencers in the form of links termed as 'backlinks.'
Definition of Backlinks
Whenever an authority website refers to your blog post or web page, they do it in the form of links. These links that point towards your website are 'backlinks' and an important ranking factor for gaining organic traffic. Your website gains a reputation when it receives links from authoritative sites. Additionally, the quality of backlinks also matters in achieving better ranks on SERP. Search engines determine the quality of the content and its relevancy through backlinks.
Ways to Achieve Authoritative Backlinks
Backlinks make a huge part of the SEO process through which you set the authority of your page. If an authoritative and market reputed website links back to you, it means that they endorse the quality of the content you offer. There are hundreds of ways to gain backlinks in SEO, but their quality and authoritative nature matter. Earning quality backlinks is a challenge but is in no way impossible. We will share some intelligent ways that you can add to your backlink strategy and boost your ranking.
- Create Content that Outperforms Your Competition
The creation of quality content is a factor that trumps all the other ideas in SEO. The central part of gaining authoritative backlinks relies on your content's quality and relevancy to the subject matter. You have to understand that someone is ranking for a keyword through their content at the top level. You need to set yourself apart and outperform your competition to gain a better ranking on that particular keyword. You can only achieve that milestone if you have the best quality content present with authenticity and relevant information.
Users need a solution to their problems, and that is their primary motivation for researching on Google. If your content provides users with answers, then you will effectively rank higher. Your content's quality will catch the eye of influencers and other authority websites that want to link to you. Linking to such sites means they endorse the value of your content, which makes your number grow. Always consider the quality of your content as the most promising factor in gaining authority backlinks.
- Leverage Broken Link Method
Another suitable way of gaining authoritative backlinks is to leverage the broken link method. The broken link method works by using a backlink checker to scan a website for its links. The chances are that some links are broken or no longer working. You can report the website owner about these broken links and have them replaced with your website links.
Sometimes you might also find that an author has mentioned your brand without linking to you. At this point, you can contact the said author and pursue them to link you with your brand name. Through the broken link method, you get value for your content and give users a chance to click through different pages.
- Build Relations
Another best way to gain an authoritative backlink is to build strong relationships. If someone does not know about you, they cannot trust you with their authority and would not link to your website. While building public relations does not necessarily boost rankings, it will set you for future success. Consider relationship building as an essential part of your backlinking journey.
You have access to several platforms like social media, email, live chat features, etc., to help you establish relations with online communities. From there, you can find influencers and experts in your niche and approach them for endorsement. If you have content that resonates with their interests, they will willingly provide you with their links.
- Guest Blogging
Guest blogging is another foolproof method to establish relations and gain an authoritative backlink. Renowned bloggers, influencers, and other websites allow guests to add value by sharing their pieces of information. Guest blogging not only provides you with a backlink but also establishes you as an expert. Through guest blogging, you let others know that you have information worth sharing and gain a following. Once you have your authority established, you can allow others to share as guests. In this way, you can start a chain of relations that ultimately benefits your SEO process.
- Comment on High-Quality Blogs
Commenting on high-quality and industry-relevant blogs is also a way that gives you quality backlinks. However, you have to remain careful in approaching this method, as you might appear spammy if you comment too much. Think of the blog commenting method as a way of engaging with the community. Interact with your audience and contribute your ideas by leaving a comment on related blogs.
Always refer to and acknowledge the original poster of the blog by their name and add a compliment. Offer some valuable tips for them and add a link to your site or any relevant post.
- Use Influencer Marketing
Influencer marketing is a way to earn backlinks that as gained significant popularity in recent days. Influencers can promote your content among their followers that might convert into leads. Influencer marketing is a pricey method if you approach popular ones on the internet. Luckily, you can work with micro-influencers (10,000 to 100,000 followers) in just the same way.
Striking a deal with influencers gives you promotion on social media and other platforms. Some influencers may work for free in exchange for a service instead of cash. In either way, you have a win-win situation to get quality backlinks from various sources.
Final Word
Gaining backlinks is a significant part of SEO success that you cannot ignore. Leveraging the points mentioned above will give you a chance to outrank your competition and create awareness. Following these methods gives you access to numerous authority backlinks that boost your rankings significantly.