Guest posting is a tactic used by many business owners who want to promote their brands. It involves creating articles for other websites on topics that are of interest to the readers of that platform. However, the articles should also be relevant to the company or individual writing them. Anyone who wants to establish the reputation of their brand will see that guest posting is quite successful, and it can bring lots of traffic to their website.
If you want to incorporate guest posting into your strategy, you must follow the right steps and we’re here to help. Below, we will present 10 best practices you can use to boost your SEO ranking through guest blogging. In the meantime, you could also check this site for the best guest posting services if you don’t want to do everything by yourself.
- Format Your Articles Accordingly
Each website or blog has its own stylistic requirements. It will ask for specific capitalization, headings, subheadings, and other elements. If you want your article to be published and want to have a good relationship with the website offering guest blogging, you should format your post according to their specs.
Always check the other posts on the website and study their formatting and style. This should give you a good idea of what your post should look like. If you format your blogs properly, your efforts will be appreciated by the owner, and your guest posts will have a greater chance of getting a better SEO ranking.
- Develop Good and Unique Guest Post Ideas
One of the best ways to improve SEO ranking is to develop unique guest post ideas. Now, this can be quite challenging, because it is hard to find a topic that nobody has discussed before. But the more original your guest post is, the more likely the website is to accept your proposal. Besides, the risk of publishing duplicate blog posts is significantly reduced.
Writing a unique piece can boost SEO ranking, but always make sure that the topic is interesting and relevant to your brand.
- Ensure the Headline Grabs Attention
The first thing readers see is the title. If the headline is not catchy enough, people might not even pay attention to it. A good title will draw the reader into reading the blog.
Make sure the headline is short but descriptive enough to show the readers the benefits they will get by reading the article. Also, stay away from clickbait and misleading titles.
- Do Lots of Research
Perhaps one of the key considerations for improving your SEO ranking through guest posting is doing your research. You must carefully select the blogs you send your pitch to because not every website is suitable for your niche. Check the topics they usually cover as well as their writing style and post length.
If you do your research, you are more likely to be accepted by the editor.
- Send an Interesting Pitch
Although the pitch should relate to your brand, it must also be interesting to read. You should keep in mind that no website will publish a blog that is boring or that doesn’t align with their interests. Some sites, especially very big ones, get hundreds of pitches on a daily basis. Yours can only stand out if it is unique, clear, short, and straight to the point.
- Always Look for Relevant Keywords
Keyword use is a very popular technique for SEO. Therefore, it shouldn’t be overlooked when it comes to your guest posts. If you do keyword research before you write your guest post, this can help the article rank high on search engines. As such, more traffic will be brought to the website, which is good news for both you and the website owner.
Once you find relevant keywords, sprinkle them in your article without going over the top. These keywords will help people find your posts.
- Add Valuable Backlinks
Backlinking can significantly impact your SEO ranking. There are platforms with strict linking guidelines for bloggers, so if you want your pitch to be considered and your guest post to perform well, you should respect them.
Most of the time, the strict guidelines apply because Google monitors backlink use and can detect when backlinking is overdone for high SEO rankings alone. This is why you should only use high-authority links.
- Make Sure to Add a Good Bio
One of the best practices to take into account when it comes to guest blogging is writing an informative and concise bio. This is because the bio allows you to introduce your brand and yourself by linking to your website.
You can add a link to your social media here, as well as a link to the homepage or a specific page relevant to the site you are writing for. A call to action should also be added.
- Check for Grammar Mistakes and Plagiarism
Grammar mistakes and plagiarized content can affect your blog and lower your SEO ranking. After finishing your guest post, use tools like Hemingway or Grammarly to check for any errors and correct them.
And to ensure the article is unique, use a plagiarism checker to analyze it. If there is any plagiarism detected, rewrite the article until it is 100% unique.
- Don’t Rush
When researching websites to send your pitch to, make sure to narrow down your search. Also, don’t forget to look at the selected sites’ domain authority to make sure it is high enough.
Also, don’t rush to send your pitch. Wait several weeks and become more familiar with the audience of the platform and its owner. Interact with the platform by making comments, sharing posts on social media, and so on. This will place you higher on the owner’s priority list.
The Bottom Line
Guest blogging can be extremely beneficial for your brand. If you are considering using this strategy, make sure to apply the practices in this post for favorable results.