The Rise and Fall of Social Media Platforms

The Rise and Fall of Social Media Platforms

Users of social media from around the world are seeking to explore strategies to boost their following. There are several social media sites available worldwide, but I will concentrate on two key social media platforms, Instagram and Snapchat.

I’m going to provide you with a contrast based on what people think about the Instagram vs Snapchat war based on crowd-sourced content.

By introducing the exclusive ephemeral feature to offer its audience, Snapchat began its journey, offering users to share a video or picture for 24 hours. Right after its launch, Snapchat’s growth skyrocketed because of this function. But, later on, it could not have been assured that even this specific feature would become the first option for users to use this platform to promote their brand or even themselves.

To get a better perspective of why people are switching, I asked different users about why their preferences and had obtained many useful insights about Snapchat vs. Instagram war. I hope that your perspective about both of them will likely resonate with other users’ insights. Let’s have a look!

Instagram stories are getting more momentum as compared to Snapchat because Instagram actually uses the phone camera for capturing videos and photos. Whereas, Snapchat uses its own interface camera on Android, and not the cellphone’s original camera, which has an adverse effect on picture quality, a big turn-off for many people! 

Instagram also gives users a chance to interact with photographers and gives photographers a chance to chronicle their work, lives, and travelogues. IG stories give an impression of the “behind the scenes” of your main feed, which you curate carefully. IG stories work in a way that provides support to the main narrative of the pictures and videos uploaded. 

Snapchat, despite having many lenses, doesn’t appear as a creative social media application and appears as only a fun gimmick. But on the other side, some people prefer Snapchat because of its lenses and camera/video filters. 

Some of the advantages that help users decide to choose Instagram over Snapchat each time are because Instagram allows it easier for its users to search for other Instagram users and find new users, but to search for someone, Snapchat requires precise Snapchat names.

The contrast does not seem to stop between the two giants-Snapchat and Instagram-as we know that Instagram’s IG stories are an additional feature of an established Instagram site, while the ephemeral content sharing feature of Snapchat is not that exclusive and has only been offered to its users. When uploading your IG stories, you can also add hashtags and geotags, whereas this feature is not yet available on Snapchat. It enables users to have hashtags to construct image descriptions.

Instagram has been the first preference for those companies having a lifestyle, clothing, food, travel, adventure element, or any other product or service that relates well to video and photo. It gives brands a chance to position themselves in the marketplace by positioning their brands right in the heart and soul of the viewers. Another prominent feature that puts Instagram over Snapchat is that users don’t need to follow a brand to receive its ads, and a user can see suggestion based on users’ personal preferences and likes through its deep learning algorithms.

I’ve been using both the apps and have been able to create some big campaigns on Instagram and got the results right away as I was able to respond faster to every query and resistance because of the super-fast internet. Head over to AT&T customer service if you are looking for a reliable connection that will make your online business much efficient. Marketers also need to incline to any of the social media platforms to form a strategy. Snapchat, along with its ephemeral feature, provides face-adjusting Lenses and area-based geo-filters. Both of these features are distinct and the biggest source of appeal for Snapchatters. These filters offer marketers to make really smart and intelligent advertising choices, and to help customize each user’s experience. But, Instagram manages to have a much larger audience due to the fact that people can use it to upload any picture/video at any time. This has made Instagram one of the great platforms to communicate via pictures/videos, which can be the center point of a brand’s marketing strategy.

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