Did you know that there are over two million podcasts? While that may seem like a lot, only about 750,000 are active and produce episodes frequently.
Of course, that’s still a lot of competition if you are thinking of starting a podcast. It’s important to find a niche if you want podcast success.
But, how can you find the perfect podcast niche? We’ll share some ideas that will help you do just that in this post, so keep reading!
1. Start With a Brainstorming Session
As soon as you determine you’d like to make a podcast, you should start writing down ideas. Don’t worry if it isn’t a niche yet; you can work on that later.
If you struggle to come up with ideas, ask yourself these questions:
- What hobbies do I find most enjoyable?
- What are my favorite topics to discuss with others?
- Am I an expert on certain themes?
After answering these questions, you’ll be in a better position to find a suitable podcast theme.
2. Narrow Down Your List
Once you have a list of podcast topic ideas, you can review them and pick your favorites. Which ones do you feel most excited about? Which ones are most promising?
Most of the time, podcasts are more successful when the host has experience and passion for their topic. For example, if you’re living abroad in Italy, listeners will be more inclined to learn about Italian culture and history from you than someone who has never been to the country.
Of course, it’s important to have plenty of enthusiasm about your theme no matter what you choose, as this will keep you from getting bored or giving up early in the podcast.
3. Study Your Competition
Some people assume that choosing one of the most trending topics for a podcast will help them be successful, but that’s not always the case.
If there are several other podcasts about your niche, it will be hard to stand out. So, before you choose your niche, see what topics others are covering and search for something original.
4. Determine How You Will Stand Out
Even if you have a few competitors, you can make your podcast original by doing things differently. Listen to competing shows and make notes about what you would do differently or what you find off-putting. Then, use these notes to make your podcast better.
Besides choosing a unique theme, podcast branding and marketing strategies can help your podcast stand out! Be sure to do plenty of research and create a digital marketing strategy.
5. Avoid Covering a Broad Range of Topics
One of the benefits of a podcast is that you can attract listeners interested in a specific theme, no matter where they live. When you have a set audience, you should avoid switching up your content too much, as your listeners may not find everything you want to talk about interesting.
Once you’ve chosen your niche, it’s time to learn the ins and outs of producing your podcast with these extra resources.
Make Your Podcast Niche a Success!
With the help of this post, you can create a unique podcast niche. Start by brainstorming and researching your ideas. Then, when you find something you feel passionate about, get to work!
Did you enjoy these podcast tips? If so, don’t forget to browse more of our content designed to help you succeed in your business endeavors.