Vancouver is named the 15th best place in the world to start a business. As cited by Global Startup Ecosystem Report, the reason was the high concentration of animation studios. But the city is also innovating on other fronts. Lately, REEF Technology announced that it would start an incubator program in Vancouver for small restaurants. With an urban population of 2.6 million people, it has a lot of growth potential.
Irrespective of the sector, businesses should invest in SEO by working with a Vancouver WA SEO agency. People are searching for information before they make a purpose, and it matters more than ever. To help you with your SEO efforts, here's a checklist you can use.
The checklist is divided into five sections. You need to go through all the sections and tick all the boxes.
In this section, you need to take care of the following:
- Google Search Console
- Google Analytics Set-Up
- Install an SEO Tool
- Generate a Sitemap
- Create a Robot.txt file
- Ensure the website is indexed
These things are fundamental to all SEO activities. Without this foundation, you aren't likely to see results.
Next comes the keyword research. This is central to all SEO efforts. Your SEO activities will revolve around the keywords you select.
You need to make sure that you:
- Identify the keywords
- Organize the keywords
- Categorize the keywords into their respective intent type
- Create a keyword map
- Prioritize keywords
- Set up metrics for tracking keywords
You'd need a reliable keyword tool for this section. Most SEO agencies research for and select keywords with these tools.
The next section is technical SEO. Google uses bots to index your website. It looks for certain technical aspects when determining how SEO-friendly your website is. So you must check for the following things:
- Any crawl errors
- The website is mobile-friendly
- Any duplicate version of your website
- Broken links
- Orphaned pages
- Structured and unstructured data
- Loading speed
You can get most of the reports by going into the Google Search Console. It will prepare a preliminary report for you. Using the paid tools, you'll get a complete picture of where your website stands from a technical SEO point of view.
For the next section, you need to go through your website and its page looking for the following things:
- Title, meta, and alt tags
- Meta description
- Page Content
- Keyword density
- Topic clustering
- Outdated content
You need to run an on-page SEO audit to check for these things. These on-page signals inform Google that your website is well-optimized for search.
The last thing you need to check for is off-page SEO. These pertain to things outside of your website. Check for the following:
- Broken links
- PR score
- Competitor analysis
In Vancouver, WA, ask an SEO agency for the above checklist. Or you can go through it yourself to determine how SEO-friendly your website is. Properly optimized websites can deliver fantastic results over time. For a startup, it is an ideal marketing method, primarily because of its cost-effectiveness.