A business website is now viewed as a necessity, as it seems to be a well-accepted truth that if you do not have a website, your business doesn’t exist. However, in accepting the view that a business website is a necessity, business owners are losing out. Instead of seeing your website as a necessity, you should instead try to view it as an asset. The reason for this switch in perspective is simple, it encourages you to consider your website as an investment that can offer a high return. After all, a business website can drastically transform your daily operations and provide you with the revenue you need to take your business to the next level.

Improve Usability

The first step to increasing the return on investment for your business website is to improve its usability. At the end of the day, it does not matter how successful your website’s branding or aesthetic design is, if it is not usable, it is ultimately pointless.

The three most common points of focus for businesses looking to increase the usability of their websites is:

1. Navigation

Your website’s navigation should be intuitive, meaning that a user should not be aware or even think about moving through your website. Your navigation also needs to be consistent to ensure that this ease of use is maintained throughout the user experience.

2. Readability

You need to make sure that all text is easy to read; this means that it needs to be in a clear font, unobstructed with no striking distractions (such as pop-ups or videos).

3. Loading Speeds

A slowing speed can have a big impact on a user’s experience, in fact, over 50% of internet users report clicking off a website that takes more than three seconds to load.

Increase Your Search Engine Ranking

For your business to offer the most value, it needs to be visible. The best way to increase the visibility of your website is to improve its search engine ranking. Increasing your website’s search engine ranking can be a difficult task to master. It is essential that during this practice you remain focused on your business goals, your target audience, and your brand identity before jumping into search engine optimization.

Tailor your search engine optimization campaign to the needs of your business and the identity of your brand to ensure the highest return. There are many ways that you can tailor your search engine optimization campaign to suit your business needs. You could use a Google My Business service that focuses on driving traffic via mobile, google maps, or local searches. Alternatively, if the local marketplace does not suit your business, you might instead want to focus on targeting an international customer base.

There are two main points of focus on getting the most value out of your business website: improving the user experience and increasing your website’s online presence. It is important that you remain focused on your business goals and do not fall into the trap of homogenized digital marketing. Stay true to your brand and your customers, treat your website as one of your most valuable assets, and you are on the right path for success.

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